Proud to be doing things #LikeAGirl

“Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.
Always kicked off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.”

I was really moved by this video, which is similar to the Dove one that I have published before. Campaign managers and advertising teams are bringing back the real,emotive, ambient marketing to generate sales. This isn’t a bad thing. What is always important in PR campaigns is making a mental imprint and driving the message home.

There is an obvious bias to my liking of this video because I am a woman, and after seeing it, I’m even more proud. I am in full support of changing perceptions and instilling a sense of worth into young women and men,actually. This is one thing we as young ladies can all relate to, watch and feel empowered afterwards.
What do YOU do #LikeAGirl?

Keys to your happy ending

“Girls are taught a lot of things growing up;

If a guy punches you he likes you

Never trim your own bangs,

Some day you will meet a wonderful guy and get your own happy ending.

blah blah blah

Every movie we see, every story we’re told, implores us to wait for it;

this third act twist, the unexpected declaration of love, the expectation rule etc.

But sometimes we’re so focused on finding our happy ending, we don’t learn how to read signs.

Like,

How to tell (the difference) the ones who want us from the ones who don’t, the ones who will stay and the ones who won’t.

And maybe this happy ending doesn’t include a wonderful guy.

Maybe it’s you on your own, picking up the pieces and starting over, freeing yourself up for the future.

Maybe the happy ending is this:

-Knowing that all the unreturned phone calls and broken hearts, through the blunders and misread signals, through all the pain and the embarrassment..

YOU NEVER… EVER…ever gave up HOPE.”