Video

Proud to be doing things #LikeAGirl

“Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.
Always kicked off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.”

I was really moved by this video, which is similar to the Dove one that I have published before. Campaign managers and advertising teams are bringing back the real,emotive, ambient marketing to generate sales. This isn’t a bad thing. What is always important in PR campaigns is making a mental imprint and driving the message home.

There is an obvious bias to my liking of this video because I am a woman, and after seeing it, I’m even more proud. I am in full support of changing perceptions and instilling a sense of worth into young women and men,actually. This is one thing we as young ladies can all relate to, watch and feel empowered afterwards.
What do YOU do #LikeAGirl?

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